Microsoft distributes AI-powered ad titles and descriptions

Microsoft is introducing AI-generated headlines and descriptions for advertising campaigns.

This new service was launched together with the new company auto-generated assets feature and IF features for responsive search ads (RSA).

Because we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration where marketers might struggle creatively, highlight potential improvements to ad copy, and can even help save time. Meanwhile, the auto-generated assets feature makes it easier for advertisers to scale their work and can help advertisers create more relevant ads. So all in all, these new additions to the Microsoft ad placement experience should make life easier for marketers everywhere.

How does it work. Microsoft’s generative AI tool for ad titles and descriptions is available in 35 languages, which are auto-detected based on the language of your website. Here’s how you can access this feature in the “Create an ad” tab:

  • Once you click on the “Create an Ad” tab, enter the final URL you are focusing on.
  • Below the “Final URL” section, you’ll notice another section titled “Titles.”
  • Here, multiple recommended titles will be offered based on the final URL.
  • These recommendations will be clearly categorized, high quality, and more diverse.
  • Once the recommendations are offered, marketers can choose from multiple options with a single click.

Other RSA improvements. In addition to the launch of AI-generated product headlines and descriptions, Microsoft unveiled two more advertising products:

  • Automatically generated assets: This feature was designed to reduce the need to create separate campaigns or ad groups for different devices and audiences. This tool is being gradually implemented now.
  • IF it works: This feature will be rolling out later this month to help you easily tweak your ad copy based on two goals; device and audience. This feature should also help with scaling issues by reducing the need for separate campaigns or ad groups for different devices and different audiences.

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What did Microsoft say?

  • “As Microsoft Advertising has been innovating with a vision to reinvent advertising with Generative Artificial Intelligence (AI), an exciting development in this space is happening with Responsive Search Ads (RSA).
  • “Classified as Microsoft Confidential We’re folding the power of AI into how you create and edit RSA now, recommending AI-generated titles and descriptions to you.”
  • “Now, a single responsive search ad can be personalized with unique messaging based on a user’s device usage or a specific audience segment, helping you send the right message to the right audience.”

What time? Google announced it was introducing campaign titles, descriptions, keywords, images and AI-generated assets to marketers in May. So it’s no wonder that Microsoft is taking steps to make sure it isn’t outrun by a competitor.

And we can expect more conversational AI in Microsoft Ads, as Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising, told us at SMX Advanced.

Deep dive. Read Microsoft’s “About Responsive Search Ads” guide for more information.

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About the author

Nicholas Agius

Nicola Agius is Paid Media Editor at Search Engine Land having joined in 2023. He covers Paid Search, Paid Social, Retail Media and more. Previously, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously partnered with SEO agency Blue Array to co-author the Amazon bestselling book Mastering In-House SEO.

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